Danielle, the owner of Lancastrian Jewellers, reached out as she was after advancing her Etsy shop into her own e-commerce website. I opted for Woocommerce as she was familiar with Wordpress. I'm not the biggest fan of Wordpress, however it does have it's benefits such as an open source e-commerce platform (Woocommerce).
Coming from a .NET background, some of the custom Wordpress tasks weren't so easy, however a quick Google and digging through some documentation the site was well on it's way.
One of the requirements was that she wanted to keep her Etsy site running for a little longer to prevent losing potential customers, so a two way stock system was needed so she could keep her Woocommerce shop stock updated when she made sales on Etsy.